OCAD Chinese Student Association
Promotional Meterials for Charitable Events
About
Created engaging posters that significantly increased student participation in the charitable events for OCAD Chinese Student Association(OCSA), effectively reaching and resonating with the young student community at OCAD and GTA areas. Concentrated on creating designs that were not only visually striking but also conveyed the essence of the events in a manner that would appeal to young, culturally diverse students.
12.15, 2023
Christmas Market hold by OCSA & UTM CSSA, at Mississauga
12.22, 2022
Christmas events holded by OCSA & TMU CSSA, at Toronto
9.9, 2023
Freshman lecture holded by OCSA, at OCAD University
9.9, 2023
Freshman lecture holded by OCSA, at OCAD University
My Role
As the primary designer, responsible for the conceptualization, design, and execution of the promotional materials, working autonomously to meet the association's needs.
Challenges & Key Learnings
The main challenge was designing materials that stood out and attracted the attention of a diverse student body. Learned the importance of understanding the target audience's preferences and designing with a youthful, energetic aesthetic that aligns with their interests.