KACA Studio
Character Design "Deerie Dopey"
About
Successfully developed and popularized the character "Deerie Dopey(鹿呆呆)," inspired by a deer and anthropomorphized for appeal. The character's emoticons and promotional materials garnered attention and engagement from the target audience of 20-30 year-olds on platforms like WeChat and TikTok.
Goals
The aim was to create a unique, relatable character that could resonate with a young adult audience, providing engaging content and expanding the studio's reach in the digital space.
The Solution
Designed two sets of emoticons based on the "Ludaidai" character for use on WeChat, and created illustrations and posters for promotional purposes. Produced video content featuring the character for distribution on TikTok.
My Role
Collaborated with an advertising and marketing professional in running the personal studio, responsible for the character design, illustration, and creation of promotional content.
Orignal Character and Colour Palette
"Deerie Dopey" Character Logo in Chinese version
