WeBank Co., Ltd's "Corporate + Book Club" Series on TikTok
About
The work involved conceptualizing layout designs, client communication and feedback incorporation, and finalizing 21 distinct but stylistically similar layouts for the video series. The designs effectively targeted the intended audience of middle-aged entrepreneurs, enhancing engagement and information retention.
Client Needs
WeBank required visually distinct yet thematically consistent typographic and layout designs for their "Corporate + Book Club" video series on TikTok, aimed at recommending business-related books to entrepreneurs.
The Solution
Created individual typographic and layout designs for each of the 21 videos, ensuring uniqueness in each while maintaining a cohesive tech-business style with a cool color scheme. Ensured variety in design while adhering to the client's requirement of avoiding warm colors like red and pink.
My Role
Responsible for the keyframe and textual content layout design, collaborating closely with clients for approvals and a video animator for the final animation and video content production.
Tool Used
- Adobeb Photoshop
- Adobe Illustrator
- Adobe After Effect
- Abode Premiere Pro
Challenges & Key Learnings
The challenge was to maintain a balance between uniqueness and consistency across all videos, along with catering to a specific audience's aesthetic preferences. Gained valuable insights into creating targeted content for a niche audience and the importance of maintaining brand identity while ensuring each piece stands out.