Promotional Video for Zhuanzhuan
About
In a single day, successfully designed and executed the typography for a promotional video, which achieved 65,000 views, effectively engaging the target young audience with its warm, humorous style. The project involved design conceptualization, client communication for feedback and approval, and coordination with the creative team for the final video production.
Client Needs
Zhuanzhuan(转转), as one of China's largest second-hand trading platforms, needed a typography design for a promotional video aimed at a young audience, emphasizing a cute, warm, and humorous style.
The Solution
Developed the video's overall colour scheme, background, font, and layout, ensuring that it resonated with the youthful and vibrant target audience.
My Role
Responsible for the final visual presentation of the video, collaborating with clients for approvals and working with a team including illustrators, video animators, voice actors, and project managers.
Tools Used
- Adobeb Photoshop
- Adobe Illustrator
- Adobe After Effect
- Abode Premiere Pro
Challenges & Key Learnings
The primary challenge was the tight timeline of just one day. Learned to work efficiently under pressure while maintaining high design standards. Gained experience in rapid teamwork and effective client communication.