Ford China Bilibili Homepage Design
About
Developed four unique template designs for Ford China's four video series, tailored to different titles and backgrounds, reflecting the specific theme of each series.
Client Needs
Ford China needed a design overhaul for their Bilibili (a platform similar to YouTube) video series, with a focus on creating distinct styles for each series that align with their respective themes.
My Role
Solely responsible for the entire project, from conceptualization to execution.
The Solution
Engaged in multiple discussions with the client to understand their vision and requirements, while adhering to Ford's brand guidelines (typography, brand colours, etc.).
The new templates aligned with each series' theme, improving user engagement and brand consistency on the platform.
Innovative Blue Video Series
Highlighting Ford's technological innovations with a cyberpunk style.
Ten Thousand Volts Blue Video Series
For Ford's electric car series, featuring Ford's light blue colour.
Beyond the Blue Video Series
Ford's environmental initiative, with a focus on green and simplicity.
Performance Blue Video Series
Focusing on Ford's superior performance with a robust theme.
Challenges & Key Learnings
The challenge was to create distinct yet brand-compliant designs for each series within a short timeframe (February to April 2022). Learned the importance of brand consistency and how to effectively communicate a brand's message through varied yet cohesive design templates.